Importance of Showing Workspace and Team

Showing Your Workspace and Team

When it comes to selling your product or service, or marketing your company, a picture is worth a thousand words. A compelling image can truly make the sale.

Imagine this: a car owner in San Antonio, Texas is looking for an auto shop for repairs. They go online and find two San Antonio auto shops in their area. After looking at both websites, they notice that one company’s website clearly lists and describes their services, shows pictures of the auto shop and a picture of a receptionist, staff and mechanics, and even displays a map of the location. The other website has bright, flashing text, and random pictures of auto parts that the average car owner doesn’t even recognize. Both websites list the service that the car owner needs, but which one makes them feel most confident in the quality of the work? Before the car owner sets foot in the auto shop, they’ve already formed a first impression about both. It’s clear which auto shop takes business and customer service seriously.

Despite the similarity in services that these businesses offer, the photos representing them are very different. One has taken the time to make the customer feel comfortable by introducing their business and team, while the other did not. Through great representation, the first business’s perceived value and quality increases dramatically through the introduction of their team.

So why would you need a professional for this? It’s simple.

Amateur photography makes your business look amateur. Proper lighting, equipment and staging require a level of skill and technical knowhow that can help to propel your brand. Professional photography establishes your business professionalism, competence and commitment to quality. Low quality, unprofessional photos communicate the same about your business.

There are several online sources for downloading high quality images. While these stock photos are great in some cases, they fall short in personalizing your business and your team. Photos of your team and your workspace will show the personality of your business. Stock photos may give a false impression of your office and team, leaving potential customers feeling cheated about your products and services. They want to get to know you before they decide if your business and team are the right fit.

And if you find yourself having a hard time justifying the investment, remember that professional photos pull double-duty in your marketing. Professional images are great content for not only your website, but also online marketing campaigns and print ads. Online photos can be used on social media and blog posts, while also being used for brochures, postcards and other printed promotional materials.

When it comes to successfully promoting your business, investing in professional photography enhances your marketing, no matter your industry. Batts Media Group has a team of skilled photographers with experience shooting products, portraits, locations and events. BMG can work with you to develop a portfolio of photos that will enhance your online presence and promote your business.

San Antonio Corporate Photography

Batts Media Group takes a unique view on business and corporate photography. We shoot in a fresh, spontaneous style utilizing natural light when possible. Corporate sessions can incorporate individual headshots, group shots and departments, even corporate events. Whatever the size of your business or number of employees we can find a schedule to accommodate everyone.

Learn more about corporate photography

To view more of Batts Media Group’s work, take a look at our client galleries:

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Get In Touch

Thank you for considering Batts Media Group. We’d love to hear from you to discuss your San Antonio photography needs in more detail. Please get in touch with us via our connect page to request an appointment. Let’s capture your special moments.